2019 – 2020

Marketing Budget Allocation by Resources

The Annual CMO Spend Survey

Review how your marketing spend across four major resources categories compares against your peers and competitors. Use the bar chart to view the proportion of marketing budget allocated to agencies, media, labor and martech in 2019. Use the data on the right to understand if CMOs expect investments to increase or decrease heading into 2020.
Access the research
All data is based on Gartner’s 2019-2020 CMO Spend Survey of 430 marketing executives in North America, the U.K., France and Germany at companies with $500 million to $20 billion or more annual revenue.
Review how your marketing spend across four major resources categories compares against your peers and competitors. Use the bar chart to view the proportion of marketing budget allocated to agencies, media, labor and martech in 2019. Use the data on the right to understand if CMOs expect investments to increase or decrease heading into 2020.
Access Gartner’s in-depth findings: CMO Spend Survey 2019-2020: CMOs Double Down on Digital Channels and Analytics, but Fail to Plan for Tough Times Ahead
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Industry
View by
Resource Category
Select an Industry
Key
Marketing Buget Allocation
< 25%
25 - 49%
> 50%
Percentage Expecting a Change
Decrease
Stay the same
Increase
Spends < 25% on category
Spends 25% - 49% on category
Spends > 50% on category
Portions of Brands in Industry
Resource Category
0%
50%
100%
Percentage Expecting a Change