2019 – 2020

Marketing Budget Allocation by Channel

The Annual CMO Spend Survey

This survey is based on Gartner’s 2019-2020 CMO Spend Survey of 430 marketing executives in North America, the U.K., France and Germany at companies with $500 million to $20 billion or more annual revenue.
Access the research
This survey is based on Gartner’s 2019-2020 CMO Spend Survey of 430 marketing executives in North America, the U.K., France and Germany at companies with $500 million to $20 billion or more annual revenue.
Access Gartner’s in-depth findings: CMO Spend Survey 2019-2020: CMOs Double Down on Digital Channels and Analytics, but Fail to Plan for Tough Times Ahead

2019 Marketing Budget Allocation

by Industry and Marketing Area

Mouse over the dark blue line segments to show industry averages within a marketing area. Click on the columns to compare by industry.
Select an industry from the dropdown to show industry averages within a marketing area. Tap on the rows to compare by industry.
Budget Allocation
Expected Change
Average
Expect decrease
Expect to stay the same
Expect increase
Marketing Area Chart
Average
Expected 2020 Allocation
Expect increase
Expect to stay the same
Expect decrease